eCom Pal vs Sellbrite

Sellbrite counts your orders and moves you up a tier the moment you cross your limit, mid-month, no warning. eCom Pal counts your product connections instead. Sell three of something this month or three hundred, your bill is the same.

eCom PalSellbrite
Billed ByProduct connectionsMonthly order volume
Order LimitsNone, any planYes — auto-upgrades you mid-cycle if you cross it
Free Planno card neededUnder 30 orders per month
Entry Paid Plan£19/per month - 50 Connections$29/per month - 100 orders, Pro plan
PlatformseBay, WooCommerce, Amazon FBMWider marketplace list including Amazon FBA
Run/Maintained BySolo developerPart of GoDaddy
Prices CheckedSeptember 2026September 2026

The difference that actually matters: what happens on a good month

Sellbrite’s plans are priced by how many orders pass through your account each month. Go over your limit and you’re moved to the next tier automatically, part-way through the month, at a prorated price. That means your busiest week of the year — the one where you’re already stretched — is also the week your bill jumps.

I don’t count orders. eCom Pal bills by how many products you’ve connected across your shops, not how many times they sell. A December spike costs the same as a quiet February. If you want more capacity — more connections, more stores, more users — you add it deliberately, not automatically.

Neither model is a trick. Sellbrite’s makes sense if your order count barely changes month to month. Mine makes sense if it doesn’t.

Where Sellbrite is cheaper

If you run a large, slow-moving catalogue — say 400 listings doing 60 orders a month — Sellbrite’s order-based pricing beats mine. That’s roughly $29/month with them against £79/month with eCom Pal, because I’m charging for the size of your catalogue, not how often it sells.

I’d rather tell you that than have you find out after signing up. eCom Pal is built for sellers with a tighter catalogue and high turnover — eBay and WooCommerce sellers doing tens of SKUs and hundreds or thousands of orders, especially with seasonal spikes. If that’s not you, Sellbrite’s model may genuinely suit you better.

Platforms

eCom Pal connects eBay, WooCommerce and Amazon FBM. Not FBA — Amazon holds and counts FBA stock itself, so there’s nothing for either tool to sync there.

Sellbrite supports a wider set of marketplaces, including Amazon FBA. If you need one tool to cover a long list of channels, that breadth is a real advantage they have over me.

Who's behind each one

Sellbrite is owned by GoDaddy. eCom Pal is me — I’m Miles, I built it to run my own eBay and WooCommerce shops, and I still use it for them every day. That’s a genuine trade-off: less scale, but when you email support, you get the person who wrote the code, not a queue.

Does eCom Pal have an order limit like Sellbrite's free plan?

No. No order limits on any eCom Pal plan, including free.

Your listings live on eBay, WooCommerce and Amazon — connecting them to eCom Pal doesn’t move or duplicate them.

Depends on your ratio of catalogue size to order volume. High turnover on a focused catalogue: eCom Pal usually wins. Large slow catalogue: Sellbrite usually wins. The table above has both starting prices — do the sum for your own numbers before switching.

Try eCom Pal free

5 connections, 2 stores, no card required.